STDIS 2015 Abstracts

Full Papers
Full Papers
Paper Nr: 1
Title:

More Glitter than Gold? - An Analysis of Virtual Impression Management Behavior in Online Career-networks
Authors:

Pia Keysers, Fabian Storch, Julia Nitsche and Henning Staar
Abstract: The aim of the present study was to analyze virtual impression management behavior of students on a German online career network site. In addition, it was analyzed if gender specific differences would exist in the subjects’ impression management behavior. In general, the study indicated that students indeed present themselves in career networks like Xing in an idealized way. However, it appears that the students’ Xing profile pages are more realistic than expected. Reasons for these findings are discussed and suggestions for future research are given.
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Paper Nr: 3
Title:

Facebook@Work - The Use of Social Media for Work-related Exchange and Support
Authors:

Monique Janneck, Marcus Kluetmann, Sophie Jent and Henning Staar
Abstract: Research on informal Social Networks such as Facebook has so far mainly focused on participants’ private exchange, addressing topics like self-disclosure, self-presentation, privacy issues and so on. However, informal Social Networks, despite their more private nature, might also be used for work-related exchange and private support for workplace challenges and problems. In this paper we investigate to what extent informal Social Networks are used for work-related exchange and whether this is related to forms of social support the participants experience. To that end an online survey was conducted among users of Facebook. Results show that while work-related Facebook use is generally low, there is some potential to use Social Networks as a vehicle to build a strong support network for seeking of valuable information and advice to cope with possible work-related challenges, especially as participants showed a high willingness to extend help and support to other users.
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Paper Nr: 5
Title:

Do They? - About the Possible Motive-related Influence on User Behavior in (Business-) Social Network Sites: A Theroretical State of Research
Authors:

Jana-Eva Dietel
Abstract: Social network sites (SNSs) - as an application of the Web 2.0 - play an important role in the redefinition of communication and social networking. Despite the massive influence of SNSs regarding our networking-behavior in terms of both, private and business matters, little is known about how motivational components (especially considering the affiliation-, achievement- and power motive) affect user behavior in SNSs. First studies like those of Heser et al., (2015) showed first impressions of how a person’s motivational setup influences the utilization of SNSs. However there is still a wide knowledge gap when applying the few findings to SNSs such as Xing and LinkedIn, which focus on business-relevant usability. This article intends to assess a theoretical overview, highlighting not only findings but also known gaps. We conclude with our planned steps of future examinations and a recommendation for further research of the motive-related influence on user behavior in (business-) SNSs.
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Paper Nr: 6
Title:

Political Skills 2.0 - An Analysis of Success-oriented Strategic Behavior in Online Business Networks
Authors:

Henning Staar, Pia Keysers, Fabian Storch, Christian Kempny and Monique Janneck
Abstract: This study investigated media competencies and political skills of users of a Business Network–namely XING–and their relation with successful use of the online platform by means of an online survey (N=182). Subjective as well as objective criteria for professional success were used. Results show that besides general media competencies, individual abilities to exert social influence are highly relevant to take advantage of Social Networks: Participants with both high media competencies and political skills enjoyed more opportunities for personal training and development and received more business offers.
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