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Special Sessions

Special sessions are very small and specialized events to be held during the conference as a set of oral and poster presentations that are highly specialized in some particular theme or consisting of the works of some particular international project. The goal of special sessions (minimum 4 papers; maximum 9) is to provide a focused discussion on innovative topics. All accepted papers will be published in a special section of the conference proceedings book, under an ISBN reference, and on digital support. All papers presented at the conference venue will be available at the SCITEPRESS Digital Library. SCITEPRESS is a member of CrossRef and every paper is given a DOI (Digital Object Identifier). The proceedings are submitted for indexation by Web of Science / Conference Proceedings Citation Index, DBLP, EI and SCOPUS.


BA 2014Special Session on Business Apps
Chair(s): Tim A. Majchrzak

Special Session on Business Apps - BA 2014


Tim A. Majchrzak
Dept. of Information Systems, University of Agder

Applications for mobile devices – apps – propel the success of smartphones and tablet PCs. They enable users in grasping the full capabilities of devices. Due to the proliferation of mobile devices in the consumer market, they are increasingly recognized by corporations. Introducing smartphones and tablet PCs in companies does not do the trick, though: apps representing applicable business cases are needed. Moreover, apps can be utilized for marketing, customer loyalty, and sales activities. Such apps can be summarized as business apps.